Apple is increasing the price of its Apple TV subscription service for the fourth time in four years, raising costs for customers as streaming platforms continue to adjust their pricing strategies.
The monthly Apple TV subscription price will increase to $14.99 from $12.99, while the annual plan will rise to $119 from $99. The changes mark another price adjustment for Apple’s streaming service.
The latest pricing update also affects Apple One, the company’s subscription bundle that combines services including iCloud+, Apple TV, Apple Music, and Apple Arcade. The bundle’s monthly price is increasing from $ 19.95 to $ 21.95.
The subscription changes come as streaming companies continue raising prices across their platforms. Apple TV’s latest increase follows recent price changes from other streaming providers, including Netflix and Peacock.
Apple’s services business has become an important part of the company’s broader ecosystem, with subscription products designed to encourage customers to stay connected across its devices and platforms.
The company is also preparing for its next major hardware announcements, with Apple expected to introduce its latest iPhone lineup on September 9.
The latest price increase adds to broader consumer concerns about rising costs across technology products and services, as companies adjust pricing amid higher demand for components and infrastructure.
