Professional services firm KPMG has removed a report titled “Redefining Excellence in the Age of Agentic AI” after several organisations disputed claims made about their use of artificial intelligence.
The report, originally published in October 2025, came under scrutiny after research firm GPTZero identified multiple inaccuracies. According to the Financial Times, GPTZero believes the errors were due to AI hallucinations, raising questions about whether AI tools were used in creating a report focused on AI adoption.
Several organisations, including UBS, the U.K.’s National Health Service (NHS), Swiss Federal Railways, and Transport for London, told the Financial Times that statements regarding their AI initiatives were either inaccurate or misleading.
In response, KPMG said it has temporarily removed the report from its websites while conducting an internal review.
A company spokesperson stated that KPMG expects employees to follow its responsible AI guidelines, which require human oversight, independent verification of information, and validation of content before publication.
The incident follows a similar case last month when EY withdrew a report on loyalty rewards programmes after concerns emerged over apparent AI-generated inaccuracies and references that appeared to include fabricated footnotes.
The developments highlight the growing challenges organisations face as they increasingly incorporate AI tools into research, analysis, and content creation workflows.
