
Snap confirms its proposed $400M Perplexity deal ended mutually
Snap says its reported $400 million deal with Perplexity has ended amicably, highlighting shifting priorities in the AI and tech partnership space.
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Snap says its reported $400 million deal with Perplexity has ended amicably, highlighting shifting priorities in the AI and tech partnership space.

Snapchat introduces AI-powered conversational ads, allowing brands to engage users through interactive messaging and personalised experiences.

Snap Inc. plans to cut 1,000 jobs, around 16% of its workforce, as part of a restructuring to improve efficiency and focus on core growth areas.

Snapchat introduces AI Clips, a new Lens format that transforms photos into five-second videos using AI, enhancing creativity and user engagement.

Snapchat launches ‘The Snappys,’ its first creator awards show celebrating top talent across Spotlight, Stories, and AR, as the platform deepens its push into the creator economy.

Snapchat+ surpasses 25 million subscribers, helping drive Snap’s direct revenue annual run rate to $1 billion as the company expands its subscription strategy.
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