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Anthropic’s Super Bowl ads mocking AI hype push Claude app into top 10
Anthropic’s Super Bowl campaign promoting Claude helped drive a surge in downloads, pushing the AI chatbot app into the top 10 on major app store rankings.
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Anthropic’s Super Bowl campaign promoting Claude helped drive a surge in downloads, pushing the AI chatbot app into the top 10 on major app store rankings.

From liquor brands to AI startups, companies are using Super Bowl ads to spotlight artificial intelligence, blending humour, storytelling, and bold messaging to stand out.

OpenAI CEO Sam Altman reacted sharply to Claude’s Super Bowl ads, highlighting rising tensions in the AI race as competitors battle for public attention and trust.
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