
Snapchat+ tops 25M subscribers, driving company’s direct revenue ARR to $1B
Snapchat+ surpasses 25 million subscribers, helping drive Snap’s direct revenue annual run rate to $1 billion as the company expands its subscription strategy.
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Snapchat+ surpasses 25 million subscribers, helping drive Snap’s direct revenue annual run rate to $1 billion as the company expands its subscription strategy.

Snapchat launches creator subscriptions in the US, allowing influencers to offer exclusive content, Stories, and perks to paying subscribers.

Snapchat introduces a new feature that automatically notifies friends when users arrive at a chosen destination, enhancing safety and real-time location sharing.

Snap reported Q4 revenue growth despite declining daily active users, as the company prepares to expand its Specs smart glasses to a broader consumer audience.

Snap has agreed to a settlement in a social media addiction lawsuit ahead of trial, as scrutiny over the impact of platform design on teen mental health intensifies.

Snapchat has launched its 2025 end-of-year Recaps, providing users with a personalised video summary of their Snaps, Stories, and Chats. The company also shared new usage statistics…

Snapchat launches Topic Chats, allowing users to join public conversations while keeping profiles private and adding strong AI-powered safety tools.

Snapchat will limit free Memories storage to 5GB and launch paid plans starting at $1.99 per month. Snapchat+ and Platinum tiers will offer expanded storage up to 5TB.
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